Television

 __Television__

December 1, 1955 By: Nora S.

With more than half of the country’s households now owning television sets, we wondered which television brand is the preferred one in the city of Chicago and its surrounding suburbs. After visiting six of the most popular furniture stores in the area, and interviewing five actual television buying customers at each store, we have determined that Zenith is the preferred brand in this area. Black and white televisions are still the preferred choice. Most customers state color television is still too costly and the quality of the picture and colors are still poor. With so many buying households having young children, it is no wonder consumers stick with the proven quality of the black and white TV. Most consumers are still steering away from the newly marketed color television sets finding the color adjustments to be too complex for enjoyment. Many of these households are now splurging on the new 24-inch screen consol model, recently introduced by Zenith. This new screen size should give RCA some strong competition, a company that has put most of its profits into further color television research and perfecting this product. Zenith is putting its efforts into gaining mass sales by providing a luxury television set at an affordable price to the family household consumer. The new 24-inch Zenith consol models are a beautiful piece of furniture and are available in three wood-tone colors with excellent audio quality provided by enhanced built-in speakers. This Christmas holiday, television sets are a great gift for the entire family and no matter what your personal choice in television sets is, it is a great gift idea for all. Why not give a person portable set to that special someone? The gift of television is sure to be a hit in any form. RCA color sets are available throughout the area in the furniture and department stores. Other brands, mainly black and white versions, are also available for purchase in many retail stores in the area. [|http://www.essortment.com/all/whoinventedfir_rskl.htm 